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Our Story

The classic chilly bin, revisited.

Napoleon started with a modern take on the classic cooler — a nostalgic summer staple reimagined with bold colour, clean lines and a little more personality.

What began with the chilly bin has gradually grown into a broader collection of outdoor essentials, all shaped by the same balance of style, function and ease. We design pieces to move easily between beach days, weekends away, road trips, picnics, everyday outings and everything in between.

Here for the good times


The Napoleon world is relaxed, colourful and made to be lived in — practical pieces that look good wherever they go, from the car to the beach to the campsite. Here for the plans you look forward to, the ones that happen on the fly, and the good times along the way.

Inspired by the outdoors

After swapping city life in Auckland for Mount Maunganui, I discovered Napoleon while working as a buyer for a local homewares store.

At the time, the range was tiny — just two original chilly bins — but I loved the product and brought it into the store. Not long afterwards, I jumped at chance to take the reins myself.

What started as a side project has grown naturally alongside life by the coast. Inspired by the way we spend time outdoors with friends, the range has evolved through endless hours at the beach, sunset barbecues and camping weekends away.

— Ngaire, Founder